A chameleon is best known for its ability to change colors, camouflage, and adapt to its environment. And some of the best sales representatives and finance managers are like chameleons. They focus on adapting their sales pitch to resonate in a way a client best receives it. Your customers have different personalities and come from various backgrounds that have shaped how they think, engage, interpret, and most importantly, how they make buying decisions. In my time in the finance chair, I have come across customers who want to know every detail. They want to know exactly what is covered, how long it's covered, and the limits to the coverage. I have also come across customers who simply want to know they have the best coverage and are not concerned about the details. So what does it mean to be a chameleon? It is the ability to recognize what influences a decision-maker. While simultaneously adjusting your presentation with content that resonates and confidently delivers your mess...
At Finance Product and Training, we break down the hidden costs of cheap F&I products. Discover how strong administration and trusted programs like vehicle service contracts, GAP protection, and PowerBuy Equity Protection deliver lasting value, protect customers, and grow dealership profitability across both automotive and powersports F&I markets.