COVID-19 Market Insights

Black Book recently published an update to their weekly COVID-19 Market Updates.
https://www.fi-magazine.com/363558/covid-19-market-insights-9?utm_source=dlvr.it&utm_medium=blogger

What Kind Of People Are We?

When a customer encounters a true F&I professional, they are pleasantly surprised and the level of trust leads to open discussions and great outcomes for everyone involved. 
https://www.fi-magazine.com/363562/what-kind-of-people-are-we?utm_source=dlvr.it&utm_medium=blogger

Digital Advertising Technology Helping Savvy Dealers Acquire Used Inventory at the Right Price

Even when supply and demand return to more normal cycles, the use of digital advertising technologies can put more power into the hands of each dealer and raise profit potential at the end of each month and year.
https://www.fi-magazine.com/363560/digital-advertising-technology-helping-savvy-dealers-acquire-used-inventory-at-t?utm_source=dlvr.it&utm_medium=blogger

CDK Global Names David Hahn Chief Information Security Officer

In his role, Hahn is responsible for developing a global strategy and executing the roadmap for managing technology risk and information security across the company’s IT, product engineering, and research and development departments.
https://www.fi-magazine.com/363549/cdk-global-names-david-hahn-chief-information-security-officer?utm_source=dlvr.it&utm_medium=blogger

PureCars and Facebook Conduct Joint Study on Impact Social Marketing Tools Have on Dealers Cutting Advertising Expenses

Study showed higher website traffic and retargeting leads through lower advertising spend.
https://www.fi-magazine.com/363530/purecars-and-facebook-conduct-joint-study-on-impact-social-marketing-tools-have-on-dealers-cutting-advertising-expenses?utm_source=dlvr.it&utm_medium=blogger

How Automotive OEMs and Agency Partners Will Build Effective Holiday Promotions This Year

This year, holiday shopping on all goods will make it more challenging for auto brands to advertise and identify the right consumers. With the right insights, companies can ensure they’re getting the most out of their creative campaign investments.
https://www.fi-magazine.com/363544/how-automotive-oems-and-agency-partners-will-build-effective-holiday-promotions-this-year?utm_source=dlvr.it&utm_medium=blogger

What COVID Has Taught Us About the Future of Auto Retailing

It is my hope that the rest of the industry, including automakers, heed the lessons already learned, and truly listen to what their own customers are telling them about the importance of convenience, flexibility, transparency and fairness in the vehicle sales process.
https://blog.nada.org/2020/12/07/what-covid-has-taught-us-about-the-future-of-auto-retailing/?utm_source=dlvr.it&utm_medium=blogger